Association

Daniel Ruesch Design

Bill Ruesch is the founder of The Red Hen Association of Self-Publishing Authors, Inc. and the primary blogger for Chicken Scratchings.

With the exception of a five year stint in the life insurance business, Bill has been in or around the printing, advertising, and marketing businesses for some 35 plus years. For the past 20 years he has been self-employed as a printing broker.

He was attracted to publishing, in particular to self-publishing, because he wrote a book of fiction for young adult readers. As a printing professional he knew the ins and out of book production, he could practically do that in his sleep, but what would he do with a pile of printed books was the question. How does one go about the tasks of distributing and selling books. His research led him to the idea of creating an association of fellow self-publishers who could help one another develop their businesses and establish credibility in the publishing world.