Posts Tagged ‘Creativity’

by Bill Ruesch

If you have the creative ability to write a book you already have the fundamental skills necessary to sell the book.

What you may not have is self-confidence.

Three book marketing truths worthy of careful consideration:

• Books don’t sell themselves. Despite what you may believe, books are sold by people not bookstores. Even the Bible, the best selling book in history, has to be sold. You don’t believe it? What are they doing in churches every week? Promoting the reading of the bible which increases sales. Think of divinity schools as bible sales training for ministers.

• Who has the most to gain and the most to lose if your book fails? Come on, if you don’t have the answer to this one, you probably believe that denial is a river in Africa (sorry, it’s an old joke and I just couldn’t resist tossing it in).

• Your book is your baby–who loves it the most? You gave birth to this book. You know what you had to go through to bring it into this world. Who, but you, will be its most powerful spokesman?

To Start You Don’t Have to Look Any Further than Your Own Backyard.

In addition to confidence, what is the single most important ability you as writer already possess to move your book?

Creativity

I read a story some years ago about a young copywriter applying for a job at an advertising agency. The competition for the position was brisk and he knew it, so instead of mailing in the typical resume he boxed up a can of dog food with a note attached that read, “Please hire me so I don’t have to eat any more of this.”

He got the job.

You can tap the creative marvel inside of you. You proved that by producing a book. Now is the time to dig deep into that same genius that spawned the book and create a way to promote it. The competition is brisk (see blog post, 15 Stacks of Books Taller than the Empire State Building, what can you do to rise above the pack and get noticed?

Remember from the last post that enough books are published in the US every year to build 15 stacks of books taller than the Empire State Building. Where will your book be in a stack if you don’t noticed? If you sit by the phone waiting for Oprah to call–forget about it!

Being creative DOES NOT mean to disregard the usual book marketing methods like arranging book signing events, getting yourself on TV and/or radio, utilizing social networking avenues, selling your book to family and friends. Don’t dismiss selling to family and friends. It may feel awkward or uncomfortable, but I figured out that if I could pre-sell 100 copies of my upcoming book, Whistlin’ Salamander, it would just about cover my upfront expenses. I have enough personal associations to accomplish this first goal. What about you?

We at The Red Hen Association would love to hear from you about your personal experiences. What unusual methods have you employed to bring your book to the forefront? How successful was it? You can add your comments to the comment section at the end of this post, or email me at bill@redhenassociation.com.

I have been mulling over the creative process. Even as I write the words — creative process – I question if process is the right word. Doesn’t process imply some sort of an organized, linear procedure? I don’t know about you, but in my experience, creativity comes randomly and usually at the least opportune times. Many ideas appear in the shower. Pencils and paper don’t fare well under a steady hot stream. Paper, particularly, turns to mush. How do I know? I won’t say, but trust me I do know.

There are also those middle of the night inspirations, the ones where the GREATEST ideas in the world come. All of them, without exception, are atomized by morning mist. Nighttime inspirations, like vampires, can’t endure daylight, so I started taking a pad and pencil to bed. I’d place them conveniently on the nightstand beside me. Sure enough, I got one of those amazing insights and this time, since I was ready, I clicked the pen top and wrote it down — very precisely — letter-by-letter. Now I could return to sleep with full knowledge that the idea, unlike an uncaptureable lightning bolt, was  secured safely in ink.

I was so excited the first time I did it. I woke up anxious to read the revelation given to me so I could change the world. It said, “Hi goberdobink.” Hi goberdobink, was that it? Was goberdobink my precious gift from my subconscious? This was my great revelation? I could have cried, but I didn’t. After all, I reasoned, this was my first attempt; no one gets it right on the first try. Be patient and it will get better. That is what I said to myself to rally the ol’ gumption drive inside.

It’s a funny thing about writers; we use words to talk people into believing the most outrageous things. We can convince them of the existence of time travel, other worlds, and fantastic beings.  Instead of hating us for deceiving them, the better we are at weaving beautiful invisible fabric out of air, the more respected we become. Isn’t that amazing? If you make up stuff in a court of law, you go to jail. If you make up stuff and write it down, people will praise you for it, but only if you do it well.

Where’s the danger? We all know the danger. The writer who comes to believe that their imaginary creations are real, is ready for a fall. Can you say cuckoo?

Stephen King, for example, can, and does, create horror out of the most benign things. In the book, Thinner, a berry pie became a terrifying sinister object. How does Stephen King maintain equilibrium when even dust bunnies (from Delores Claiborne) are malevolent? Wouldn’t you think that he would be as neurotic as hell? He must see evil intent in everything.

Speaking of Stephen King, his book On Writing, which by-the-way isn’t frightening, unless your dreams of equaling his achievements leave you dangling over a cliff when you realize where you are in comparison. But enough about me. In the book he writes about finding your muse. His, apparently, is a cigar chomping little guy who flies around his desk and taunts him. Mine is an impatient, flirtatious nymph I call Fickle Jenny. I even wrote a poem about her:

Fickle Jenny

by Bill Ruesch

Fickle Jenny, she’s my muse,

wakes me up when I try to snooze.

If I take a shower, she barges in,

at the oddest times creates a din.

“Write it down!” she shouts at me.

“OK Jenny, can’t you see

I’m up to my neck in crocodiles?

Goodness, Jen you’re such a trial.”

“Yes, but you love me anyway.”

If I don’t act now, she doesn’t stay.

That great idea like grain of sand is

forever scattered on a stretch of land.

Once it’s gone, it won’t come back.

It’s not like you slide it in stack

and wait for a more convenient time

when you’re ready to start the mine.

What was that gem that Jenny brought?

Too late kid, what was — is not.

I can beat my head until it hurts,

wring my hands like laundered shirts.

“Too slow, pal, you had your chance.

This Jenny-girl has gotta’ dance.”

She disappears without a sigh

and takes my idea to some other guy!

Last Saturday I presented a workshop at the Toastmasters District 15 fall convention. I called it Every Speaker Needs a Book. It is the truth; every speaker does need a book. If someone is going to stand before you in the capacity of “expert,” don’t you have the right to know that they are qualified?

We are living in a new age of publishing. We are seeing the rapid rise of the self-publisher. I liken it to the changes in the music business during the 1960’s. It started with Rock and Roll. This new music hit the music industry so quickly and so hard that the entrenched establishment couldn’t wrap their minds around it. Then came the Beatles, and the British Invasion. Every album the Beatles cut redefined the genre. Music experienced an era of creativity pushing up from the grassroots (no pun intended for the band called Grassroots). Every high school in the country had at least two or three starry eyed groups practicing in their parent’s basements or garages.

60's World Shakers

I try to imagine myself in the position of a record executive. Music is flooding in from everywhere. Groups with strange names, strange sounds, and strange behaviors are climbing the charts. What do I do? I can get on-board or try to wait out the insanity. The problem is that I don’t have any point of reference. There isn’t a definition of Rock and Roll. Almost anything goes. So, what do I do? I shrug and open the studios to just about everyone, hoping to find something the boomer kids will buy.

Today the floodgates are open in publishing. Why? Big changes in book print production have created this new era. In the past traditional publishers held all the strings. The cost for an author to go it alone was prohibitive to anyone but the rich. If someone decided to self-publish, their efforts were tagged  with the derogatory title of vanity publishing.

The rise of computer’s word processors and the development of digital printing have made it so reasonably priced that almost anyone could get in the game. Furthermore, there are e-books, and audio books. Finally, the Boomer Generation has grown up and there are millions, upon millions of people that think it would be groovy to write a book. As a boomer myself, I can tell you that our generation loved the spotlight. We marched, we rallied, we protested. We got our pictures in the paper when we did something completely egregious. Boomer was probably the right name because we were loud, intrusive, and obnoxious.

The boomers are the right people to lead the publishing revolution. We have never been satisfied with status quo. We are self-reliant, and don’t really trust the establishment. We know how to organize. The tribe of boomers is enormous and powerful.

If you get the idea that I am in favor of this revolution, you are right. I am in awe of what is transpiring. The Internet, Computers, Alternative Publishing methods, have breached the dam and I’m sure this is just the beginning.

Creating a book is only the first half of the job. It’s like the Yin, the Yang comes with promoting and marketing. TAP (The Author Platform) is a relatively easy program to follow to learn Internet marketing, selling through Amazon, and other methods. Click here for more information.